Article: Alhambra: Official Supplier of Inditex through Zara Home
Alhambra: Official Supplier of Inditex through Zara Home
Throughout its history, the Alhambra has treasured a series of milestones that speak with their own voice and reflect with great clarity who we are and where we are headed.
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A phone call last summer put us on the path to one of those milestones that makes us proud as a company and comforts us as a team because it confirms that we continue to move in the right direction.
The call came from the Inditex group, and they contacted us to propose that we become part of an innovative project under the name 'Music Collection' They wanted to debut this Christmas in a selection of the best Zara Home stores in Europe as well as in their online store.
An Exceptional Commission
The commission was to craft an exclusive Spanish guitar model in our artisan workshops to become the main feature of this innovative project, launching a previously unseen product line in our stores.
Of all the possible instruments, Inditex chose the Spanish guitar. It's no wonder it's one of the most traditional and authentic emblems of the Spanish brand worldwide. And of all the possible companies, we're proud to say they chose us, according to them, because they knew we were an international benchmark in the artisanal construction of the Spanish guitar.
Environmental and Social Commitment
We enthusiastically accepted the challenge, and today this project is a happy reality.
The Alhambra guitar put up for sale by Zara Home It is called Nature Abeto and scrupulously complies with the highest levels of social and environmental sustainability. In order to be included in the list of official suppliers of Inditex , we have had to overcome, in record time, a rigorous certification and audit process.
However, we already had very high quality standards at all levels.
We have traditionally been a company with a high degree of environmental awareness and social responsibility. Long before the term Corporate Social Responsibility was coined, this approach to business activity was already part of our philosophy and our daily work.
Nature Fir: A Sustainable Reality
The custom guitar we made for the group Inditex It is made primarily from untreated natural spruce wood from Central Europe, which, due to its greater proximity to Spain, allows for a reduced carbon footprint compared to other possible suppliers located in the US, Canada, or Central Africa.
No solvent-based dyes were used in its finish, and it features only a much more sustainable water-based varnish. Other notable features include the fingerboard's construction of Indian rosewood—a very hard wood that offers very elegant sonic nuances—and the guitar comes with a padded gig bag and vegan leather strap.
Availability in Flagship Stores
In addition to appearing on the online sales page, our guitar is already on display and for sale in a selection of eight of the best stores that Zara Home It has been in Europe. Since this Christmas, it has been displayed in emblematic shopping areas in France (Paris), the Netherlands (Rotterdam), Portugal (Lisbon), Italy (Milan), and Greece (Athens). In Spain, they are in Madrid -Plaza de España and Hermosilla- and in Barcelona -Paseo de Gracia-.
Every challenge entails great responsibility. But our experience, our values, and the quality of the Alhambra team make us ready to achieve milestones like this. Each of us contributes the best we have every day to create unique instruments together. And we will continue along this path with the same enthusiasm as on the first day to make new milestones possible.
