The soul behind the strings: Why do we say ‘I am Spanish’?

There are sounds that cannot be mass-produced. There is a special vibration that only occurs when wood, patiently selected and lovingly cared for by expert hands, finally decides to sing.

In a world that moves too fast, where mass production and the ephemeral seem to be winning the day, we have decided to pause and reflect in our workshop. From that pause comes our most personal campaign: Yo Sí Soy Española (I Am Indeed Spanish).

It's not just an origin, it's a craft

This crusade is not born out of a sense of borders, but out of a sense of roots. We defend the Spanish guitar for what it is: a living cultural heritage.

When we say ‘I am Indeed Spanish’, we are defending:

• Real craftsmanship: Unlike automated factories that produce thousands of identical instruments, we choose the workbench, the plane and the sandpaper in our workshops in Muro de Alcoy.

• Respect for time: A handcrafted guitar is not built, it is waited for. We respect the drying times and the personality of each grain.

• Our roots: We honour the workers who have taught us that the secret to a good guitar lies not in the machine, but in the materials, the ear and the touch of the craftsman. 

Recognition for the heart of our workshop

This philosophy of artisanal resilience has recently received the most gratifying boost in our history. Last week, we had the honour of receiving the ‘Bien Hecho en España’ (Well done in Spain) Award for Quality, a recognition granted by the Ministry of Industry and Tourism, which was presented to us by His Majesty King Felipe VI.

This award is not just a trophy in a display case; it is validation that choosing the difficult path — that of quality over quantity — is worthwhile.It is a reward for every hour spent in the workshop and every detail that, although sometimes invisible to the eye, the musician feels in their fingers.

A handcrafted guitar is a dialogue between the tree and the musician. Our job is simply to facilitate that perfect conversation.

A hallmark for 2026

We want this commitment to be visible. That is why, throughout 2026, each of our guitars will leave the workshop bearing the image of the campaign Yo Sí Soy Española (I Am Indeed Spanish).

It is not just a label; it is our seal of guarantee, a statement of principles and a tribute to the craft we love. When you see this bracelet, you will know that you have in your hands an instrument with soul, made entirely here, respecting the tradition that makes us unique.

Join our cause

Yo Si Soy Española is an invitation. We want you to join us in defending authenticity. By choosing a handcrafted guitar, you are not only acquiring a superior quality instrument; you are protecting a craft that is at risk of disappearing under the weight of industrialisation.

We invite you to be part of this story. To vindicate, with every chord, with every note, that things done well are priceless.